Promotional principles for creative people Plus the Creative Independent reissues “On making a living as an artist”
Psychic infrastructure A few years ago we were speaking with our friend Clare Farrell, cofounder of Extinction Rebellion and Hard Art, about the big idea behind Metalabel: that all creative people could start “labels” to put out work by themselves and others that reflected their shared worldviews. Clare, always brilliant, called the
Context is queen If content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper
The arc of change Most creator lore encourages creative people to start your channel, get subscribers, be the star. These instructions have zero relationship to making great creative work, pursuing creative fulfillment, or making something that becomes bigger than you. They just want to make you feel like you need to post more to