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Release strategies

Perspectives on how to release, promote, and build community on creative work.

New Creative Era Episode 03: Why collaboration should feel like a conspiracy

New Creative Era Episode 03: Why collaboration should feel like a conspiracy

Subscribe to New Creative Era on Apple, Spotify, RSS, or listen on the web. This week in New Creative Era, Josh and Yancey dive into the topic of collaboration. What have we learned about collaboration? How have we become part of collaborative projects? What went well? What didn’t? Why

Tips for pricing your release

Tips for pricing your release

When we control how we want our work to circulate, it also means we get to control how we assign value to it. Personal impact, reach and scale, audience, and price are all different tools to assign and measure multi-dimensional value. Price is a particularly sticky area because how it

New Creative Era Episode 02: How to tell the story of your work

New Creative Era Episode 02: How to tell the story of your work

A conversation about how to have a conversation about what you creatively do

New Creative Era Episode 01: How to create context and release your work

New Creative Era Episode 01: How to create context and release your work

The first episode of a new podcast from Joshua Citarella, Yancey Strickler, and Metalabel

The $100 cube of garbage that sold out in hours

The $100 cube of garbage that sold out in hours

RELEASE DETAILS Creator: Justin Gignac Release: NYC Garbage Season 2 Format: Limited edition sculptures (50 pieces) Price: $100 each Status: Sold out in 2 hours NYC GARBAGE THE STORY What began as a cheeky argument about package design in 2001 became an unlikely lesson in perceived value. Justin Gignac started

Stop posting, start releasing: The 2025 Creative Playbook

Stop posting, start releasing: The 2025 Creative Playbook

In December, an artist on Metalabel sold out an entire collection of NYC garbage — literal trash from the streets of NYC packaged in glass cubes for $100 each — in under an hour. No viral TikTok. No paid ads. Just by following a different way of releasing creative work. The internet

Give free a chance

Give free a chance

Seeing through our Creative Hierarchy of Needs