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Release strategies

Perspectives on how to release, promote, and build community on creative work.

Context is queen

If content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper
Yancey Strickler 01 May 2024
Five creative lessons from Factory Records

Five creative lessons from Factory Records

How world-building, lore-making, and creative releasing helped make a label legendary
Yancey Strickler 24 Jan 2023

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